As Regional Graphic Designer my main role is to produce and distribute signage to all 26 Florida stores
As a former creative designer at BurgerFi I divided my work between production, conceptional projects and social media. BURGERFI is an American burger restaurant chain that focuses on all natural foods.
With over 100 stores my main focus was production and the creation of assets and print mediums for promotion, sales and advertising.
Challenge: Rebrand Land O' Lakes to focus on their cheese products.
Idea: Disguise your meal. The focus was to use the cheese products to disguise vegetables so that kids would find them more appealing.
Copywriter: Carlos Augusto
Challenge: drive individuals to be more aware of the possibilities of sex trafficking around them.
Idea: A series of visual interactive stories to keep a person out of harm's way.
A videos series will be uploaded to vine as if an abduction is taking place. With the help of viewers, users will be asked to take to twitter to save the abducted individual. Users will following clues and find out how they can "save rachel."
Copywriter: Kristen McComas
Challenge: Prevent consumers from buying cheaper sunglasses or imitations of Ray-Ban sunglasses.
Idea: Supporting up & coming artists through the purchase of a pair of non-branded Ray-Ban Sunglasses.
People don't feel the need to spend unless they're trying to impress someone or it's something they can recognize or relate to. Repositioning Ray-Ban in the consumer's mind as part of the first step of creating greatness.
A Latin American focused ad agency, Nobox focuses on branded interactions that are designed to be shared. While at Nobox I was able to work on many social media accounts doing design and concept work.
Here are a few items from Emerge Americas and Copa Airlines.
Challenge: Redesign and Reposition the brand in the consumer's mind.
When searching for the brand online it wasn't the first thing to come up. Other "organic" brands and names came first, which made us belive changing the name "John Patrick Organic" was the best thing for brand recognition.
Project: A digital DJ that live streams your favorite music in your favorite bars and pubs.
A collection of random doodles and pieces