The program highlights a variety of fruits and vegetables that come into season. Certain foods are illustrated and showcased on chalks that are displayed throughout stores.
One of the premises for this project is to create a fun and inviting design that drew people in and make them question what is mochi? and do I want to buy it? An ice cream wrapped in a Japanese rice paper, Mochi is a new sweet dessert to the store and great for both adults and children.
The design was meant to be subtle but still fun to make one take a second look and ask questions.
An in-store focused promotion for the bakery departments specialty cakes. Introducing eye-catching signage to draw in customer throughout the store and signage near and around point of sales (POS).
As a former creative designer at BurgerFi I divided my work between production, conceptional projects and social media. BURGERFI is an American burger restaurant chain that focuses on all natural foods.
With over 100 stores my main focus was production and the creation of assets and print mediums for promotion, sales and advertising.
A Latin American airlines, Copa Air’s focus was expansion and recognition within both the US and Latin american markets.
Rewarding consumers with free wallpapers and tags when they purchase tickets.
An assortment of random designs i’ve worked on.
Redesign and Reposition the brand in the consumer's mind.
When searching for the brand online it wasn't the first thing to come up. Other "organic" brands and names came first, which made us belive changing the name "John Patrick Organic" was the best thing for brand recognition.
Rebrand Land O' Lakes to focus on their cheese products.
Disguise your meal. The focus was to use the cheese products to disguise vegetables so that kids would find them more appealing.
Copywriter: Carlos Augusto
A digital DJ that live streams your favorite music in your favorite bars and pubs.
Prevent consumers from buying cheaper sunglasses or imitations of Ray-Ban sunglasses.
Supporting up & coming artists through the purchase of a pair of non-branded Ray-Ban Sunglasses.
People don't feel the need to spend unless they're trying to impress someone or it's something they can recognize or relate to. Repositioning Ray-Ban in the consumer's mind as part of the first step of creating greatness.