nyc-bowery-wall-maya-hayuk.jpg

Ambient Campaign

Challenge: Create AN AMBIENT EXPERIENCE for THE PREMIERE OF shark week

Idea: Turning regular fountains into a pool for sharks. 
To promote the show Shark Week, why not gather people in a different way. Catching their attention in an unsuspecting ways, just like sharks do. 

Shark Week.jpg
Shark Week 2.jpg